January was a quiet month for changes on the main digital platforms. The main development to be aware of from January is that Facebook changed its newsfeed to filter out ‘promotional posts’. The following post reviews trends in marketing technology and techniques across 5 key areas of managing digital marketing.
Strategy and planning
- In the Smart Insights State of Digital Marketing infographic we summarised the techniques that work best in digital marketing today based on our Managing Digital Marketing 2015 research to be presented at the TFM&A 2015 event on the 25th and 26th February.
- State of B2B Digital Marketing in 2015 – If you work in B2B marketing, the newly released BuyerSphere report is essential reading to understand why and how business buyers select products
- Marketing Technology 2015 – We alerted readers to Scott Brinker’s latest summaries of technology services to support the marketer – his compilation has doubled in scale in a year…
Social media marketing
- Is this the social media backlash? – We ask is social media marketing “Mostly a waste of time”? We don’t think so, but two notable trad marketers do.
- How to make different sources of social media insight actionable – Gavin Llewellyn shows three ways in which we can use social media insight to take action to improve our marketing
- 9 powerful blogger outreach tools – Adam Connell reveals the best online services to fuel your blogger outreach
Search and content marketing
We summarised some of the latest insights of how businesses are integrating search, content and social media marketing in our new State of Content Marketing 2015 infographic
- Building a search marketing funnel – Nice to have this article on Advanced Keyword Research by Paul Coulter. Check out his approach to creating this
Conversion rate optimisation
- 5 factors to boost contest campaign conversion – How to make your contest promotion more effective?
- The 6 main reasons for Cart Abandonment – Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage?
Email marketing and CRM
- 10 Email Marketing Trends for 2015 – As part of our new, free Email Marketing Trends 2015: A Visual Guide report we interviewed Email Marketing Experts for their recommendations for 10 trends in email marketing we identified this year.
- Desktop vs mobile Email marketing clickthrough rates - Although mobile opens are growing in importance, desktop clickthroughs dominate
- 24 Email Marketing Tips to Improve CTR – this post from Matt Janaway was one of the most popular in the month – it covers practical ideas to test to get more from your email campaigns
